Cancún Country Open 2026.
We captured the human side of one of the biggest professional tennis events ever held in Cancún, then turned that experience into content for Cancún Country Club's marketing and sales teams.
The challenge wasn't to document the tournament.
It was to capture what it felt like to live it at Cancún Country Club. The Cancún Country Open brought together professional tennis, visitors, homeowners, families and players, with many different experiences inside one event. The courts, the Fan Zone, the Kids Club, the shopping area and the food and drink spaces were all part of an experience that went well beyond the matches. Several outside crews covered the sports, institutional, political and entertainment sides of the production. Our brief for Cancún Country Club was clear: point the camera at the people. Our coverage had to find the moments happening around the tournament: guests enjoying the event, families spending time together, homeowners sharing their experience and prospective buyers talking with the sales team. The content had to say something that traditional real estate marketing rarely manages on its own: what it feels like to be part of Cancún Country Club.
We built the coverage around the experience: people, conversations and real moments inside the event.
We moved through every area of the Cancún Country Open looking for scenes that could show connection, service, community and lifestyle. The production paired candid shooting with short interviews with guests, homeowners and players. The result was natural testimonials about their time at the tournament, in Cancún and at Cancún Country Club. Instead of competing with the sports coverage, we built a story that runs alongside it. We filmed families enjoying the activities, guests exploring the Fan Zone and shopping areas, easy moments in the food and drink spaces, one-on-one conversations with the sales team, and homeowners who could talk about Cancún Country Club from their own experience. We also made the most of the international players on site to capture a especially valuable point of view: people who came to Cancún for the tournament and discovered the city, the venue and the Cancún Country Club setting all at once. Every shoot was planned with what came next in mind: video pieces built to work across different formats and moments in the brand's communication. The result was coverage designed from day one to become content, not just a memory of the event.
We turned a week of international tennis into a video library that shows the value of living and investing at Cancún Country Club.
The coverage carries the event well past its dates, turning real experiences into assets the brand and its sales team can put to work. Experience videos, interviews and testimonials tell a story in which Cancún Country Club is more than the host of a pro tournament. It's a place that can welcome world-class events and, at the same time, build community, experiences and a way of life. The value of these pieces lies in where they come from: they don't imagine how Cancún Country Club might feel. They show people actually living it. Video coverage made to keep working after the final match: in campaigns, on social media, in sales presentations and at every touchpoint of a brand that wants to show the caliber of its setting, whether you're looking for a place to live or to invest.
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