Al Sahar.
We designed the visual identity for a restaurant concept that brings the rich cooking of the Middle East to the cosmopolitan energy of Cancún.
Al Sahar came to BDB with a clear vision: an authentic restaurant that honors Arab and Mediterranean cooking without falling back on the usual visual clichés.
The challenge was to design an identity that could feel refined and warm at the same time. Guests who know Middle Eastern culture had to feel at home, and guests in Cancún tasting it for the first time had to feel welcome.
We built the identity system around Arabic calligraphy as the main graphic element.
We paired it with a modern Latin typeface so it reads clearly and holds its impact in every format. The color palette brings together earthy golds, warm beige and deep black. It recalls the colors of the Levant's markets and still feels elegant and current. Every piece, from menus to signage to social media, was designed as one consistent sensory experience.
Al Sahar opened with a strong visual identity that people recognized from day one.
The brand system gave the opening a consistent look across every channel and positioned the concept as a premium dining experience in Cancún. That visual consistency became one of the brand's clearest strengths on social media.
“Muy satisfecho con todo lo que se ha hecho con Al Sahar, muy recomendable el trabajo de BDB, seguiremos trabajando en más proyectos.”
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