Work About Blog Contact us
Español English Français
Get a quote

Maku Poke Stop.

We built Maku's digital ecosystem from branding to video production, turning its two Cancún locations into one recognizable, consistent brand.

Scope Marketing Digital & Content Production
/
Client Maku Poke Stop
/
Duration Ongoing since 2024
/
Year 2024
Maku Poke Stop
Challenge 01 / 03

Maku Poke Stop had two locations in Cancún, Huayacán and Bonampak, each with its own way of speaking.

The opportunity was clear: help the audience see both spots as one brand while building an active, distinctive digital presence in a crowded food market. On top of that, Maku was launching online ordering, and it needed to be explained in a way that was clear and made people want to tap "order."

Poke stop, fresh: three Maku-branded bowls
Toppings bar: The summer I spent my paycheck on toppings
Solution 02 / 03

We started with a cross-location communication strategy that positions Maku as one brand with two addresses, not two separate businesses.

We built consistent content campaigns (photo, video and design) that carry the brand's voice and look into every post. We produced pieces to teach customers how to order online, seasonal campaigns (back to school, Miss Universe Mexico, bazaars), TV-screen menus, stickers and printed collateral, plus video series that show the full experience of building your own poke bowl.

Staff member holding a Maku-branded salmon bowl
Conclusion 03 / 03

Maku now has an active online community and a brand people recognize across Cancún.

The online ordering campaigns brought more regulars to the digital channel. Collaborations with local figures, like Mexico's Miss Universe representative, expanded the brand's organic reach. And the design system we built lets Maku's team publish fresh content on a steady rhythm without ever losing the brand's look and feel.

Poke on the move: a bowl on the beach
Lifestyle: eating a poke bowl with chopsticks
Lifestyle: couple on a skateboard with bowls and juices
Story: Fruity Taste, Maku juice
Story: Poke Burger, the twist you didn't know you needed
Story: Fresh Bowl with shrimp and avocado
Story: Christ the Redeemer with a Maku bowl
Promo: 20% off selected items
Promo: flat $30 MXN delivery all day Thursday
( Testimonial )
M

Maku Poke Stop

Cadena de poke bowls, Cancún & Villahermosa

“Investing in my brand using BDB Agency was the best decision ever. I gave them two projects and they exceeded my expectations. Amazing customer service, great turnaround time & listened to my suggestions and changes. They worked with me to get the results I wanted.”

Latest Projects.

A curated selection of projects that show our commitment to simplicity and design with purpose.

View all projects