Mün Nightclub.
A nightclub with a moon for a logo and an astronaut for a mascot. We gave every date its own themed night, and a video to tell the story before the doors opened.
Every weekend, the dance floor had to be filled again.
Mün had the name, the moon and the music, but a nightclub competes every week with every other plan in the city. People decide where to go by watching stories and reels that same afternoon. The goal: make every night feel like an event you can't miss.
We turned every date into a night with a name of its own.
We built a monthly calendar of themes, from Tequila Day to an intergalactic night, each with its own activities and dress code. We created Mün's astronaut, who lands on the beach with a flag to announce "a Monday out of orbit." We produced the campaign for each event, like the Mexican Weekend on September 15, the AON campaign and the guest DJ collaborations.
The feed became the night's lineup.
Every week there was one video about what was coming and another showing what happened on the dance floor. Anniversary reels, collaborations and seasonal campaigns gave Mün a voice people recognize, with the moon and the astronaut in the lead roles.
Latest Projects.
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