El Rincón Veracruzano.
A restaurant and café in Playa del Carmen with the flavor of Veracruz. We put their home cooking on camera: photography, reels, design and seasonal campaigns that make you hungry from your phone.
Their food already tasted like home.
Social media just had to look the same way. El Rincón Veracruzano serves breakfast, lunch and dinner on Calle 125 Norte in Playa del Carmen, with Veracruz recipes, café lechero made with fresh farm milk and the kind of hospitality that brings you back. It had everything it needed to become a lot more people's go-to spot. The challenge was telling that story with the same warmth they bring to the table.
We photographed the food the way you eat it at home: wood, warm light and hands in the frame.
The café lechero pour, the buñuelo drenched in chocolate and the freshly plated aguachile became the account's visual signature. We designed the social posts to be just as tempting, from the «Antojito del cielo» to the Buñuelo Premium, and wrote scripted reels with a voice of their own, from UGC-style recommendations to chiles en nogada made step by step. Every season got its own campaign: Valentine's Day, Mother's Day, the Cajita Jarocha for the little ones, Mexican Independence Day and Christmas dinners. It all ran on a monthly content calendar backed by Meta ads.
Today you crave El Rincón Veracruzano before you even walk in.
Their social media feels just like their table: recipes with a story, generous portions and a quiet place to linger. Every season brings a new reason to come back, and every dish a photo that makes you hungry. Just like home, minus the dishes.
In the client's own words.
On May sales
“Sales went up, and having you on board with the work you do every day made it happen. Thank you for the last-minute support: it helped us get back on our feet. The social media, the communication, the whole service is hugely important to the business.”
On the content calendar
“Excellent work, great vision, everything looks so delicious. I'm on board with your content calendar. Really great work, guys.”
On Google reviews
“We're doing really well, thanks to every one of you and the energy you give me. Phenomenal. This is how we'll all succeed.”
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