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Never stop creating

Branding. Be CREATIVE. Be CHOSEN. Be REMEMBERED. Be UNFORGETTABLE. Be CONSISTENT. Be ICONIC.

See the highlights.

See the method ›

  • Before we draw a single line, we define what your brand is. Values, market and voice. That DNA rules everything else.

    Glass helix representing a brand's DNA

  • A logo isn't a picture. It's a system that holds up just as well on a label, a website and an app.

    Board showing a brand system in use

  • A brand proves itself once it leaves the page. Packaging, signage and uniforms come out right the first time.

    Branded packaging, cup and tote bag

  • Everything is documented in a brand book, with files organized by use. Your team no longer depends on us.

    Open brand book showing its grid

Explore the projects.

See the full portfolio ›

We build brands that connect
and stand out.

We capture your essence, your goals and what you've achieved. Our process gives you a design that inspires, says what it should, and lowers the risk of an identity that doesn't communicate clearly.

Boulard brand editorial system

First we understand the business.
Then we design.

Nobody sketches a logo on day one. First we define what the brand is, then how it looks, and only at the end how it gets applied.

  1. (01) Brand DNA Values, target market, differentiators and voice. Plus what your brand is NOT.
  2. (02) Visual direction Two moodboard routes. You pick one before anyone starts designing.
  3. (03) Logo Options built on the chosen route, with primary, secondary, icon and reversed versions.
  4. (04) Visual system Licensed typefaces, color palette, graphic elements and usage rules.
  5. (05) Applications Stationery, social media, signage, packaging or uniforms, depending on your package.
  6. (06) Brand book Everything documented in a guide, plus final files organized by use.

Find the level of brand you need.

All three include brand DNA, logo, visual system and brand book. The difference is how far your brand goes once it's applied.

Example of the package Branding Lite

Branding Lite

To launch with a serious identity from day one.

  • Brand DNA
  • Logo and its versions
  • Complete visual system
  • 3 to 4 applications
  • Brand book and final files

$1,190USD

Learn more — Branding Lite
Example of the package Branding

Branding

Most popular

So your brand is ready to work on the street and on social.

  • Everything in Branding Lite
  • 7 applications
  • Full stationery and email signature
  • Social media templates and highlight covers
  • Signage, packaging or uniforms

$1,860USD

Learn more — Branding
Example of the package Branding Pro

Branding Pro

For the brand that needs a name of its own.

  • Everything in Branding
  • Naming: 3 options with the thinking behind each
  • Domain and social handles checked
  • Defined photography style
  • 18 applications

$3,350USD

Learn more — Branding Pro

Extras quoted separately: naming $600 USD · standalone logo $330 USD · extra application $90 USD. Trademark registration with IMPI (Mexico's trademark office) is not included in any package.

Why BDB is a good place to build your brand.

A process that
gets results.

We have proven recipes that guide you so you never get lost along the way. That's why we move fast.

You pay in
two installments.

50% to kick off and 50% on delivery, so building your brand doesn't drain your cash flow.

Satisfaction
guaranteed.

We don't call the project done until you love it and it meets everything we agreed on.

A free
20-minute call.

Tell us what you sell and who you sell it to, and we'll tell you which level to start with.

The files
are yours.

Once you've paid in full, you get the editable files and the rights transfer. Your brand doesn't stay locked on our server.

Compare the three levels.

Everything side by side. The real difference is how many applications you need and whether your brand already has a name.

Feature Branding Lite $1,190 Branding $1,860 Branding Pro $3,350
Who it's for Brands just starting out Brands already in business Brands that need a name
Brand DNA
Logo and variations
Visual system Includes photography style
Applications 3 to 4 7 18
Naming — — 3 name options, domain and social handles
Brand book
Final files
Training — —

Frequently asked questions.

How long does it take?

The logo is usually approved around day 15, and the complete brand is delivered close to day 30. Branding Pro takes about 45 days because naming has its own process. The clock runs on your approvals: if your reviews take longer, the date moves with them.

What do you need from me to get started?

The deposit, the signed contract and your brand kit: your name if you already have one, your current materials, references you like and ones you don't, the list of applications you need, who your competitors are and who signs off on your side.

What if I don't like the proposal?

We don't close the project until you're happy with it, within the requirements we agreed on. Before we draw a single logo, we sign off on the brand DNA and a visual direction with you, precisely so we never end up there.

Do I own the files?

Yes. Once the balance is paid, you receive the editable files organized by use, along with the transfer of rights. Your brand doesn't stay on our server.

Do you register the trademark with IMPI?

No. Registration with IMPI (Mexico's trademark office) is a separate legal process that we don't handle, and it isn't included in any package. With Branding Pro, we do check that the domain and social handles are available before we propose a name.

Can I start at one level and upgrade later?

Yes. Nothing already done gets redone: we build on it. You can also add individual applications at $90 USD each, or naming on its own for $600 USD.

BRANDING

Strategy, essence, impact.

From $1,190 USD.

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